The new generation Toyota Fortuner has been launched in India that is meant for elite and adventurous customers to move from geo-point A to B no matter what’s beneath or how they choose to cut across to the destination. This is a remarkable achievement for a brand. They are probably the only company for whom the image or purpose of one car has never affected the positioning or price of the other in the lineup. In India we have been witnessing the Qualis, Innova, Etios and Corolla. This is purely our idea of the company and from the way we see it they have made vehicles with this philosophy in almost every segment (price and market positioning), for almost every terrain condition.īe it the Yaris, Etios, Vios, Altis, or the Calya, Sienta, Avanza and Innova, their denominator seems to be the same. This made us think about what Toyota has been doing (globally), in a different perspective, and it hit us – they haven’t built vehicles that were designed to sell well, their vehicles have been mostly about transporting people from point A to point B with utmost reliability and convenience.
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